New Year, New Date For Rongotea Stock Sale


The popular Rongotea stock sale will move from its traditional fixture of Wednesday to Tuesday from 12 January 2021.

NZ Farmers Livestock Regional Manager, Malcolm Coombe, said farmers traditionally “attended one sale a day but our hybrid auction platform enables them to ‘virtually’ attend sales all over the country. This means they’re often conflicted, wanting to bid at several sales on the same day. So we’ve made it easier for them to attend every sale, by adjusting the dates of some of the sales we have control over, like Rongotea.”

Malcolm Coombe said the Rongotea stockyards date back more than 100 years. “It’s always been a popular sale, the crowds attending today not that dissimilar from the photograph of a sale held in 1918 (attached).

“Local stock sales are a vital part of rural life – they’re the lifeblood of small communities, like Rongotea, and we don’t expect that will ever change. They’re a chance for farming families to come to town to mix and mingle. They’re the lifeblood of rural towns and communities.

“Our hybrid auction platform provides farmers with a tool to participate in stock sales across the country – so instead of going out of region and spending hours on the road travelling to a sale you can simply go online and buy the stock you’re after in as little as ten minutes,” Malcolm Coombe said.

The NZ Farmers Livestock Rongotea sale yards feature weekly yardings of all classes of stock – pigs, calves, store and dairy cattle. The sale will be held each Wednesday until the New Year when it will change to Tuesdays. The first 2021 sale will be held on Tuesday 12 January.

For more information contact NZ Farmers Livestock Manawatu Regional Manager, Malcolm Coombe, phone 027 432 6104.